Google search on Tuesday will start factoring in how easy
websites are to read on smartphones or tablet computers, underlining the
changing way people surf the Internet.
The web titan
said that the "mobile-friendliness" of websites will be a factor in
ranking results to online searches done using mobile devices.
"As
people increasingly search on their mobile devices, we want to make
sure they can find content that's not only relevant and timely, but also
easy to read and interact with on smaller mobile screens," a Google
spokesperson told AFP.
The change will affect mobile
Internet searches in all languages worldwide and was expected to have a
"significant impact" on results to queries, Google said in a February
blog post heralding the move.
Google at the time released an online tool so developers could test how friendly web pages are to use on mobile devices.
"When
it comes to search on mobile devices, users should get the most
relevant and timely results, no matter if the information lives on
mobile-friendly web pages or apps," the post said.
"As more people use mobile devices to access the Internet, our algorithms have to adapt to these usage patterns."
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